Comments on affiliates

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  • Gregory Conroy

    Great discussion Martin and Steve.

    From an industry stand-point I’ve always been very against affiliates as well. (See here and I am on BOTH sides of the industry: http://promo.rewardbet.com/content/rewardbet-blog). But from an economic viewpoint, they make sense.

    I find it very difficult in my position with RewardBet – hence our change in strategy (be announced soon). I’ve invented a tool that helps punters win more. Fact. Proven.

    But as a B2B business, as soon as I approach a “less-enlightened” bookie, they don’t want to hear a second word.

    Even though they’d learn than punting is a psychological pursuit where it’s a long process involving hope, dreams, anticipation, dopamine, hopes, win, losses, and so on).

    Multiple gambling choices. It’s more than bookie vs punter. It’s bookie vs entertainment dollar options.

    I wrote a long paper and was interviewed on RSN by Shane Anderson about my views. See here: http://promo.rewardbet.com/content/reboot-innovation-and-ecosystems

    I strongly believe in the pari-mutuel model but with more aggressive take-outs. That is proven economically and both winners and losers are tolerated.

    Many punters in Australia are hoodwinked into thinking fixed odds race betting is the best option. That’s rubbish unless you are better than the market. If that’s the case, it doesn’t matter which channel you bet into … pari-mutuel, fixed odds, etc (assuming your profit isn’t solely from obtaining top-odds, in which case you can just simply retire).

    I strongly believe that affiliate commissions will come under the same regulation as the life-insurance and similar industries. Trailing commissions, etc. Disclosure up-front.

    Things used to be simple.

    Let’s get back to basics. Use your knowledge. Have an even playing field. Concentrate on choosing winning selections rather than shopping/arbing/rebates/ etc.

    That’s what I’m trying to achieve. Good luck all. Let’s see how this plays out!

  • I don’t have a problem with affiliates, because I realize the reality of the situation.

    Let’s face it: most sports bettors are going to lose. Sure, if they only followed your picks or system, they would win, but we both know that isn’t going to happen for most punters. It’s purely psychological; the need to win.

    If somebody else can do it, then they can do it; it’s that mentality that keeps sports bettors trying to figure out how to beat the system on their own. Why not be the tipster themselves, ya know?

    And even beyond that, they will still bet on sports recreationally.

    Also, you have to realize that not everybody that comes to your blog is looking for the same thing as you are. I initially found your blog awhile ago because I was Googling something about Pinnacle.

    What if somebody else comes to your blog searching about NRL or AFL, and isn’t really interested in what we do? Why not make money from their losses?

  • My thoughts exactly