Category: ideas


Introducing Mate Multi

EDIT: APRIL FOOLS. If you are reading this article now, you might believe it is real. Once again I managed to fool my many readers. I heard from a lot that actually rang Sportsbet asking...


Lenses, and why Gamblers need to be generalists

My most recent post about the lack of Innovation in the Sportsbook industry has shown me how different we all are. It was amusing to see all the comments on Twitter and the blog and to...


Sportsbook Idea #1

The current crop of corporate bookmakers like to think of themselves as innovative and “on the pulse” of young gamblers. Nothing can be further from the truth. The only reason they continue to get more...