Sportsbook Idea #1

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21 Responses

  1. Rob says:

    Great idea Steve, I am sure that the bookies would sell sell millions of these. Personally I wouldn’t buy one on principle from our current crop of corporate apologies for bookmakers because I know how underhanded and greedy they are, but if it was someone like Pinnacle then I would probably buy quite a few every year.

  2. Luke says:

    Um, what? Firstly, a coinflip at odds of $1.90 will return $47.50 on average for every $50 bet, not $45. Secondly, combining -EV bets in a multi increases the house edge. A 14-leg multi at $1.90 will return $7990, and have a 1-in-16384 chance of winning, for an expected return of just 48.8 cents in the dollar: worse than lotto. It’s hard to believe that someone who struggles with the very basics of betting maths could be a long-term winner.

  3. Steve says:

    Hi Luke,

    I made the maths as basic as possible. Yes it isn’t perfect but that is not the point of the article. I love how a very small subset of people need to find one thing wrong and try to bring people down. I’ve never said I’m a maths genius, my genius is knowing how to structure a portfolio, find best odds… blah blah

    In saying that, I said a multi of between 14-15 (so please learn to read and comprehend a little better). I also apologise for rounding to a full number (Dear god, how could I).

    Read it again Luke, as you are missing a few things which make you look pretty dumb if I was to explain them to a maths only type person like yourself.

  4. Steve says:

    Hey Rob,
    Thanks. I doubt any of the Australian crop would try anything new anyway. They believe that what they are doing now is working, and in a sense it is, as their numbers are all going up. But as several recent bookies have shown, if you have a big marketing budget, you can bring in a quick 100,000 customers.
    We will see if any of them actually want to be innovative, or are just happy taking money from the mugs.

  5. Luke says:


    I admit it, I am a pedant. I take offence when misinformation is spread, especially in regards to betting. What you call “rounding” is clearly an error: you incorrectly stated that the expected loss on a 50/50 chance at $1.90 odds is 10c in the dollar.

    My main point is that the product you have outlined offers poor value for the customer compared to a lottery.

    Your article suggests that the opposite is true.

  6. Steve says:

    Try reading it again, come at it from a different angle. The maths is there for simplicity. Who is only going to bet line bets? could a lot fewer bets also allow a payout of $10,000? Many other ways to make it much more profitable than a lottery ticket.. keep thinking….

    I’ve found pure maths based punters are rarely long term profitable gamblers. That maths aspect is important, but can be easily outsourced as I have done. Maths is like the exercise when trying to lose weight. Makes up maybe 20% of the overall result. The other 85% (see what i did there…) is from Diet, or in sports betting it is from creating the right bank, getting the best odds, recording everything, being able to deal with losing runs, so on.

  7. Galfondini says:

    With all due respect Steve, this time I think you are way off the mark. Sure it is a bit pedantic from Luke, but he has a point. Your math is off and the math isn´t even all that hard. If you are going to use an example you should make sure that said example is correct. What you should have done in my opinion is taken a little while longer, done the calculations correctly, or asked the community for help, and then presented your article.

    As for math oriented punters, you make it sound like it is a disadvantage having a good grasp of math, quite frankly I don´t give your anecdotal evidence much heed as I have noticed quite the opposite.

    If mathematically minded punters fail at betting it hardly is due to their math skills, but rather to a lack of the other skill sets required to be a succesful punter. It needs to be said that a mathematical skill set in itself doesn´t neccesarily translate into being able to build a model with predictive value for sports betting. But for those who do posses this skill, it can hardly be seen as a negative trait? As you say, this part of betting can be outsourced, but it is hardly an disadvantage of having the math skills by your self, mainly because you need only to rely on your self and you can always make sure to bet at times that are convenient to you.

  8. Steve says:

    Arguments starting with “all due respect” are rarely meant in that fashion. The maths is of very little importance for the idea. If I believed it was the backbone of the idea, I would have made sure it was 100% accurate, like I did when I asked for readers to write about the Tom Waterhouse Melbourne Cup bet. I’m not here to cater for the 5 people who care if the maths is right or wrong. In my opinion, close enough is good enough in this article.

    Now if I was being paid for this article instead of giving it away for free for everyone’s enjoyment than you might have a point. Articles take a long time to write, edit and get out there. I do not see many others taking the time to do what I am trying to do. But I do see a very select few people who like to criticise without ever putting any of their ideas or thoughts out there.

    The idea is the article. If you are after some strong maths, this site is definitely not where you should be looking.

    I’m not saying it is a disadvantage, I believe a very basic grasp (like I have) is all that is needed. Whereas it seems many of the maths nuts believe it is the only thing that is needed. We are in agreement on most things in your last paragraph. It’s not a disadvantage if you are good at maths, I even said it adds that 20%, but the point is that it takes a hell of a lot more than maths skills to be a profitable gambler. We all believe our unique skill set is the number 1 factor, and I see it with maths guys more than anyone else.

    I have been able to train non maths people to become better gamblers, but very rarely can change a maths based guys point of view. From my actual experience in training many people, the ones with an open mind and no prior knowledge are the ones who end up succeeding.

    I am a generalist, only adequate at a large number of things. But I feel my unique combination of skills has lead me to be one of the few who continue to make a profit in a very tough arena.

    The article is simply about Innovation in bookmaking.

  9. Alastair Mobery says:

    I was expecting more, to be quite honest this is a pretty meh idea. If people arent buying the TAB vouchers already for gifts they are not going to bother with this, and lets be honest the TAB voucher is much more practical anyway than having to sign up to a company online and verify it to retrieve your cash.

  10. Ben says:

    I’ve been buying mates multis on their birthday for years. Would only ever do it at the TAB though as if they win they get their cash straight away. Something too about having that physical ticket …

    *If* I was to do something like this, here’s what I’d do:
    – Make it a “who wants to be millionaire” type of offering
    – Offer $2 odds on all $1.9x bets
    – Min multi of 20 bets (so can win $1,048,576)
    – Bets can be be placed any time over 12 months
    – Bets can be placed one at a time

    Most would lose in the first few bets (statistically), but then you’d get those one or two people who get to 10 bets, 11 bets, etc. You’d get PR and social buzz galore.

    As a Sportsbook you’d insure yourself in case the $M popped, and whoolah you’ve just bought yourself some of the cheapest CAC and PR around.

    I’d also consider doing this as a physical card you could give out. Maybe even *you* get to give one out for free on *your* birthday …

  11. Steve says:

    Brilliant Ben, These are the comments I wanted, talking about the idea and how it could be improved.

    I love the millionaire idea. Adds that bigger PR chance, and much more fun. I also like that bets being placed one at a time.

    A think a physical card is a must as well.

  12. Ben says:

    Love this discussion topic by the way.

    I’ve worked in tech startup scene locally for years now, and just quit to start my own late last year building a mobile video and eComm platform.

    Got a side project to build a sports mobile app that’s finally built for the punters. I think I emailed you about potentially collaborating but never heard back (which is fine – know you’re busy. I’m a Dad also and juggling a mental todo list).

    On the Sportsbook side, one idea a mate and I keep talking about over beers is to set up a “customer owned” Sportsbook where every member over time would own a piece of it. Just like bankmecu on the banking side. It would be a non-profit with all profit reinvested in growth. It could also differentiate by actually not being evil, and helping to fund social/enviro/community projects as part of it’s constitution.

    Punters are going to punt right? Who wouldn’t choose someone other than those Paddy Power type fkers to bet with if they could?

    Now all I need is a spare $20M lying around and friends in government and I’m off 😉

    Finally, I thought of setting up a “sportsbook innovation” company some time ago that would not only create ideas for sportsbooks but also execute them. But I couldn’t stomach the thought of working with the devil.

  13. Steve says:

    Ben, send me another email. I normally reply to everyone, and more so if they are talking about ideas. I was either very very busy, or it went to spam. Sorry

    A customer backed Sportsbook would be great, but as you say, need a huge initial investment and so many legal issues.

    I have no issue working with Sportsbooks. They are the ones with the money and customers. It would be the only way to get a lot of my ideas of the ground. While I’m not a fan of how they run their business, it wouldn’t stop me creating something that was beneficial to them, me and the punter.

  14. Ben says:

    Covers forums “streak survivor” has a mini version of this, see:

    They don’t allow any bets with odds less than $1.77. Prizes are terrible vs odds, but hey people can enter for free.

    Less than a month ago a guy was going for the $100K and 25 wins in a row,

    I’ll let people google to find out how it ended up.

  15. Ben says:

    Sure thing, will send again now. It could be actually I did it as part of your survey form about the app now I think about it.

    Customer backed Sportsbook not as crazy as it may seem, I’ve thought of ways of building it from as low as $500K-1M capital initially (excluding legal and regulatory costs). If you could put some serious tech startup innovation behind it anything is possible.

    re: sportsbooks, I hear ya, and they are not all assholes. But having been limited by Sportsbet, Centrebet et al, and treated like dirt, I’m not too inclined to do anything to support them.

    If anything I’d run a system where you never work for one sportsbook, and they have to bid for your services each time, with escalating prices.

  16. Anthony says:

    I get the point and the idea, and the whole reason Steve wrote the article was to kick off an idea… grow it…to morph it…..into something better….not to have it shot down with opinions…..all the naysayers…..what are your idea’s? So clever with math, yet so dreadfully inept at using that knowledge to be creative and grow ideas yourselves?

    None of you could be top punters…….you don’t have the risk/reward maths worked out. The risk of growing someone elses idea with your own ideas and being nice about it is ZERO, and the reward is always POSITIVE. The risk of alienating yourselves by posting negative opinions is LARGER than ZERO and the reward is NEGATIVE. Silly people. The support for Steve by other members have has already proven my math to be correct.

  17. Nox Nox says:

    How do we contact you Steve?

  18. Steve says:

    There’s a contact me button on the bottom right. It can take up to a week for me to reply though.

  19. Nox Nox says:

    Doesn’t show on my screen

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